Foundation
Grow your profile and be found when patients are looking.
Local search optimisation, website improvements, Google Business Profile management, 4 social posts a month and a monthly report. Every change is checked against AHPRA guidelines.
Be the specialist patients find, and trust.
Morgan & Steele Co. helps private specialists build local authority across Google, AI search, and social media.
- Built around AHPRA's guidelines
- You own every account
- Flexible packages
- Senior people, no hand-offs
Patients research before they book. Make sure they choose you.
A GP referral used to be the final decision. Today, it's just the starting point. Patients take that referral and conduct their own research — searching Google, evaluating reviews, and querying AI platforms like ChatGPT before booking an appointment.
If your practice is invisible online, outdated, or misrepresented by AI search engines, prospective patients move on, regardless of your clinical expertise.
Most specialists are using marketing built for yesterday's internet. You need a strategy built around AHPRA's guidelines and designed for how patients find doctors today.
Marketing that respects your profession.
Compliance comes first.
Every page, post and ad is reviewed against AHPRA's advertising guidelines before you see it. No testimonials, no outcome promises, no hype.
Found in AI answers, not just Google.
We structure your information so AI tools describe you accurately: your specialty, qualifications, location and how to book.
Senior people only.
You work directly with the two founders: more than 30 years' combined experience in advertising, content and digital. No juniors learning on your account.
Your time is protected.
A 30-minute monthly check-in and, on the Complete package, half a day each quarter for a shoot. We handle the rest.
Everything is yours.
Your website, Google profile, ad and social accounts stay in your name. If you leave, it all comes with you.
Three packages. No surprises.
Each package includes everything in the one before, for one practice location. Contact us for pricing.
Recommended for Specialists
Growth
Reach a larger audience of prospective patients.
Everything in Foundation, plus AI search visibility and Google search ads that reach patients in your area when they're looking for a specialist like you. You pay ad spend directly, with no markup.
Complete
Expand your business and your profile in the industry.
Everything in Growth, plus a professionally produced shoot every quarter, 8 posts a month across Instagram, Facebook and LinkedIn, and social ads built from that content. Educational, human and compliant.
Need a new website or a tailored package? We can build you a new site as a separate fixed-price project, or shape a package around your needs. Contact us.
Not sure where to start?
Three quick questions and we'll suggest a package.
Who you'll work with
We're a small team on purpose. You get our full attention, not an account manager.
Matt Morgan
Co-founder
Matt has led search, content and digital strategy for major brands including Teachers Health, Qantas, Google, Westpac, Arnott's and Hyundai. He leads search, AI visibility and website optimisation.
Lewis Steele
Co-founder
Lewis is a social and content expert who has worked with brands including HCF, Tesla, Tourism Australia, Nestlé, Meta and Samsung. He leads content strategy, social, design and video production.
Our compliance checklist
Before anything goes live, it passes our seven-part check:
- Every claim is accurate and can be backed up, with no promises of outcomes.
- No patient testimonials or quoted clinical reviews.
- Your name, specialty and AHPRA registration are shown correctly.
- No before-and-after images, and no patients without written consent.
- Ads meet AHPRA guidelines and Google's healthcare policies.
- A second reviewer checks it, you approve it, and we keep a record.
What we promise, and what we won't.
- We will never publish a patient testimonial.
- We won't guarantee rankings or patient numbers. Nobody honest can.
- We will show you exactly what we did each month, and what it achieved.
- We will tell you if something isn't working, and change it.
FAQ
Start with a Trust Audit.
We score how patients find and judge your practice today, out of 100 across five areas, and walk you through the top 10 fixes in a 45-minute call. The audit fee comes off your first three months of billing if you go ahead within 30 days.
- Website
- Discoverability
- Reputation
- Compliance
- Referrer readiness
See how patients find you today.
Book a Trust Audit. We'll score where you appear on Google and in AI answers, how compliant your channels are, and what we'd fix first. Not ready yet? Choose "Intro call" below for a free 15-minute chat instead.