Morgan & Steele Co. helps chiropractors build local authority across Google, reviews, AI search and social media.
When someone's back flares up, they search Google, compare the clinics nearby, read the reviews and book online.
If your clinic is hard to find, your profile is out of date or booking takes too many steps, they book with someone else, regardless of how good your care is.
Marketing a health service also comes with strict rules. Claims about treatment need evidence behind them, and reviews that praise your results can't be used in your advertising. You need marketing that wins bookings and stays within AHPRA's guidelines.
Every claim about what your care can do is reviewed against AHPRA's advertising guidelines before you see it. No testimonials, no outcome promises, no hype.
We monitor your Google reviews and help you reply without confirming that anyone is a patient. We never republish reviews about treatment or results in your advertising.
Every page, listing and ad leads to a clear way to call or book, and we track what brings those bookings in.
We structure your information so AI tools describe you accurately: your profession, services, location and how to book.
You work directly with the two founders: more than 30 years' combined experience in advertising, content and digital. No juniors learning on your account.
Your website, Google profile, ad and social accounts stay in your name. If you leave, it all comes with you.
Each package includes everything in the one before. All prices are monthly, ex GST, for one practice location.
$2,450 a month
Grow your profile and be found when locals are looking.
Local search optimisation, website improvements, clear online booking paths, Google Business Profile management, 4 social posts a month and a monthly report. Every treatment claim is checked against AHPRA guidelines.
Recommended for Clinics
$2,950 a month, plus ad spend
Reach more people looking for care nearby.
Everything in Foundation, plus AI search visibility and Google search ads that reach people in your area when they're looking for a clinic like yours. You pay ad spend directly, with no markup.
$5,450 a month, plus ad spend
Become the clinic your community knows.
Everything in Growth, plus a professionally produced shoot every quarter, 8 posts a month across Instagram and Facebook, and social ads built from that content. Educational, human and compliant.
Need a new website or a tailored package? We can build you a new site as a separate fixed-price project, or shape a package around your needs. Contact us.
Three quick questions and we'll suggest a package.
We're a small team on purpose. You get our full attention, not an account manager.
Co-founder
Matt has led search, content and digital strategy for major brands including Teachers Health, Qantas, Google, Westpac, Arnott's and Hyundai. He leads search, AI visibility and website optimisation.
Co-founder
Lewis is a social and content expert who has worked with brands including HCF, Tesla, Tourism Australia, Nestlé, Meta and Samsung. He leads content strategy, design and video production.
Before anything goes live, it passes our eight-part check:
We score how patients find and judge your clinic today, out of 100 across five areas, and walk you through the top 10 fixes in a 45-minute call. The $1,450 fee comes off your first three months of billing if you go ahead within 30 days.
Book a Trust Audit. We'll score where you appear on Google and in AI answers, how compliant your channels are, and what we'd fix first. Not ready yet? Choose "Intro call" below for a free 15-minute chat instead.